CASE STUDY
BT OpenZone
Brief: to assist BT in developing its wireless LAN hotspot strategy for the UK market
BWCS carried out demand assessment, market sizing and revenue forecasting for the UK hotspot market
BWCS also analysed existing WISP pricing models and provided BT with recommendations for the structure and level of its hotspot service prices
BWCS delivered a final report to BT including all of the foregoing data as
well an assessment of the impact of potential competitors and changes
in the regulatory environment
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