Mobile Operators Must Grasp Enterprise Nettle
(19/02/2004, Ledbury, UK)
Mobile operators are in danger of missing out on the wireless enterprise market through fear, argues a new report from leading UK wireless consultancy BWCS, Wireless Enterprise Strategies for Mobile Operators, out today.
Mobile operators are currently struggling to increase their share of the global market for corporate mobile services, which BWCS believes will be worth around US$220 billion by 2008.
However, despite the fact that the major mobile companies have already launched a wide array of products and services aimed at the enterprise market, Wireless Enterprise Strategies for Mobile Operators points out that demand for these has been very limited. Instead of waiting for salvation to come in the form of faster data services, BWCS argues that operators must take a long hard look at improving their response to the issues they currently face in this market.
According to report author Pippa Walton The major criticism one can aim at mobile operators is that they lack Thought Leadership in this lucrative sector. In wide-ranging discussion within the industry we found that this is the key element that is missing. Walton adds, While all players in this sector enterprise customers, operators and systems integrators believe that the wireless enterprise market has huge potential, each believes that the realisation of this potential will come from another quarter. In short, no-one is taking charge.
Establishing themselves as the leaders in this sector is, the report argues, vital for the operators future success. Yet this does not mean developing applications all by themselves. Rather, BWCS says, the operators must become the focal point and communicators for innovative ideas, applications and services within the industry.
The report calls for the large players to take a more proactive role in being the centre of development and innovation in the industry. The report highlights some areas where this is beginning to happen and gives the authors and the industry hope, rather than hype, for the future.
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Wireless Enterprise Strategies for Mobile Operators will be published by BWCS on 19th February 2004.
For further details please e-mail eileen.fisher@bwcs.com
About BWCS
BWCS is a leading wireless telecommunications consultancy, based in the UK and operating worldwide. We work with wireless operators, equipment vendors, wireless software providers and major corporate users on wireless communications strategy.
For more information please go to www.BWCS.com
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