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DoCoMo Opens Chinese Joint Venture

(14 Jul 2008, BWCS Staff)

Japanese mobile giant NTT DoCoMo, has finally decided to move into China. This morning, the company announced that it has set up DoCoMo China Ltd as a wholly owned subsidiary. The new company will be based in Shanghai. The Japanese top brass say that the new outfit will mainly focus on supplying mobile solutions for corporate customers, especially locally based Japanese companies. The company is expected to begin operating from the end of July, once the necessary governmental and commercial approvals have been obtained.

According to DoCoMo, Yoshimune Ishii has been appointed general manager of the US$4 million venture. The move comes hot on the heels of DoCoMo's announcement last week that it plans to invest in overseas content companies and carriers largely because the Japanese market has matured. In its home market the mobile giant is facing increasing competition from new, smaller operators In April, its market share dropped below 50%.

Ryuji Yamada, president and chief executive at NTT DoCoMo, said in a press statement that "Asia-Pacific remains the company's main priority' in terms of investments, followed by Africa and the Middle East." He said his company would also consider opportunities in Russia and Central Asia.

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