Hyundai to Sell Mobiles (and Cars) in UK

(21 Jan 2009, BWCS Staff)

Korean car maker, Hyundai, keen to find another revenue stream to aid its auto business, is set to enter the UK market for mobile handsets. The new company, Hyundai Mobile UK, will work with telecoms specialists Advantage Cellular and has already apparently appointed its first marketing chief to lead the assault. Hyundai has been selling mobiles in the Asian markets for some time and says it is now ready to take on the UK.

The company has targeted a market share of "between 3% and 5%" within five years. Working from its new base in Oxfordshire, Hyundai says it will launch 15 new models in the first half of this year. The existing Hyundai Mobile division offers a range of handsets for consumers and businesses. The models vary from hi-tech touchscreen phones to more simple camera phones.

Hyundai which is expected to post fairly strong figures for the fourth quarter very soon, is expected to weather the current storm relatively easily as customers are likely to be attracted by its range of smaller cars in a slowing economy.


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