Everything you need to know about Cookies but were afraid to ask!

Cookies: The Law

The Law began in the EU following concerns that some information may be collected by websites that website users would prefer not to share. The issue of informed consent arises from this. So it is now required that website owners provide information about cookies and about how to switch them off, so that users are able to give or withhold consent in relation to their use.

The UK Govt Information Commissioners Office (ICO) has advised website owners that they may assume that their website users have given 'implied consent' in relation to the use of cookies so long as they (the website owners) are 'satisfied that users understand that their actions will result in cookies being set'. Without this understanding the website owner does not have the informed consent of the users. More explicit consent may be required when particularly sensitive personal information is collected.

So what is a cookie?

A cookie is a piece of information stored as a small text file on your computer's hard drive. When you visit a website one or more cookies may be created and stored on your computer. The information contained in the cookie can be referred to by the website whenever you make a return visit. Ever wondered how an online shop manages to remember that you'd placed something in your shopping basket but hadn't actually gone through the checkout? The information about the products you'd selected was stored in a cookie on your computer. The cookie was then read by the website on your return visit.

Two types of cookie may be used; a 'session cookie' remembers bits of information but expires at the end of your visit to a website and a 'persistent cookie' may be be used to remember bits of information between separate visits to the website.

There are also 'First Party Cookies' - cookies set by the website itself, and 'Third Party Cookies' - cookies set by the providers of content that appears on the website you are visiting (content providers such as YouTube use cookies to manage the way a video runs on a website).

Cookies have been around for a long time and are now a quite essential part of the way the Web works.

Are cookies important?

Some cookies are more important than others. In some cases they are used to simplify and ease your way through a website by remembering bits of information (like the shopping cart contents mentioned above). Cookies may also be used to provide anonymous visitor information so the website owner can see how many people are using the website. In some cases, the content delievered via the website may be dependent on using cookies in some way - which means that such contain will not appear unless cookies are used.

Should I be worried about cookies?

The short answer is 'No'. Cookies are not computer programs, they don't actually do anything except store little bits of data. They have nothing to do with computer viruses. They're about as inert as text printed on a piece of paper.

How to stop a website using cookies

It is possible to block some or all cookies, and you can delete cookies that have already been set; but you need to bear in mind that by doing this some of the functionality of the website you are visiting may be lost

You can modify your web browser so that it notifies you when cookies are sent to it or you can completely refuse cookies. You can also delete cookies that have already been stored on your hard drive.

To manage cookies on your computer or Internet device such as a phone or pad then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

About the cookies we use

Session cookies - we use various cookies of this type to help keep track of shopping baskets, in-site navigation and suchlike. Disabling these is likely to impair your experience of the website.

Google Analytics - we store information about visits to the website to help us monitor and develop the site. No personal information is stored and the information collected does not enable anyone to contact you.

Email Newsletters - where we invite subscription to a newsletter, cookies are used to help us track interaction with the emails we send - the cookie tells us who has received and opened the email and, if the email contains clickthroughs to web pages, which pages have been visited.

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News

DoCoMo Buys Direct Marketing Co

Japanese mobile operator NTT DoCoMo is to take control of a popular, privately held,  direct marketing company in Japan for Yen 31 billion (US$308 million). The move is said to be aimed at growing the mobile giant's m-commerce business as it bids to boost mobile data revenue in a near saturated market. The company is also reportedly strengthening its financial business, including electronic money payment and credit cards.

DoCoMo will take a majority stake of 51% in the Nagoya-based, Oak Lawn Marketing Inc, which specializes in selling electronic goods and DVDs via the internet, TV and from catalogues. Oak Lawn's success in recent years has been largely attributed to a series of work-out DVDs distributed in Japan and to its Shop Japan TV shows. For the financial year ended March 2008, Oak Lawn grew its revenues by 75% to Yen 39.9 billion. 

The Japanese mobile giant appears to be in expansionist mood - in February of this year it was finally given the green light by the Indian government for its proposed purchase of a stake in local telco Tata Teleservices. Now that the purchase has finally been rubber-stamped, the Japanese operator can begin its move into the world's fastest growing mobile market. DoCoMo will acquire a 27.31% holding in Tata Teleservices for a cost of 129.3 billion rupees (US$2.6 billion).