MVNOs - Their Strategies and Role in the Mobile Communications Value Chain
About this title:
To date, mobile network operators have marketed their own mobile services - with the help of resellers. Yet, as growth rates slow and revenue per subscriber figures fall it becomes clear that they could use a hand. Against this backdrop a new wave of companies is springing up - especially in Scandinavia, the UK and Germany - that could, supposedly, help mobile operators address a larger number of potential customers and grow the market for mobile services. These mobile virtual network operators (MVNO) are a new phenomena and pose many threats as well as opportunities for established mobile players. MVNOs - Their Strategies and Role in the Mobile Communications Value Chain is a brand new report from Mobile Metrix, published and distributed by BWCS defines and explains the role of these new companies in the mobile market. MVNOs - their strategies and role in the mobile communications value chain addresses the following issues: Who are these new MVNOs and what value do they add?How do MVNOs differ from resellers or service providers?Which MVNOs are likely to be most successful?How will MVNOs complement operators?Why should operators start hunting potential MVNOs rather than waiting to be hunted?Which companies fulfil the requirements to be an MVNO or reseller or enhanced service provider?What innovative best practises should be implemented by MVNOs?Who will be the winners and losers in this fight for the establishment of MVNOs as a credible force in the mobile telecom market?The report describes how an operator's strategy towards MVNOs may start out as opportunistic but soon become defensive. MVNOs - their strategies and role in the mobile communications value chain uses real case study experiences from across Europe to illustrate the different approaches and lessons to be learned. It also includes an in-depth analysis of over 30 MVNOs. The team of analysts spent three months interviewing - · Major mobile operators · Application providers· Resellers, Service Providers, and MVNOsThis report is the definitive guide to the MVNO market and how the concept has developed and will develop in the future. It aims to define the issues clearly and includes pragmatic analysis and advice. You will not find a more comprehensive, well researched, in-depth study of the current and future projected state of the MVNO market. Order it in paper copy or CD-Rom, now! (Please see click on order this report for details...).
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