Mobile Location Based Services: Where's the Revenue?
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Mobile operators are increasingly looking to the real estate motto "location, location and location" for their inspiration. The basic business case for mobile location-based services is a simple and compelling one: People communicating on the move require services tailored to their geographical location and mobile networks can already provide basic positioning information. But can the industry turn this to its advantage? What services do consumers and corporate users really want and how much are they prepared to pay for them? Is there really a market for this type of service? BWCS addresses the many as yet unanswered questions hanging over these potential services. Who are the main players in the LBS value chain?Why will subscribers use mobile location-based services and more importantly will they pay for them? When will operators deploy enhanced positioning solutions such as E-OTD and A-GPS?What location-based services have proved popular to date? How are operators planning to charge for location-based services? How will the introduction of 2.5G and 3G services affect the take-up of location-based services?Mobile Location-Based Services: Where's the Revenue? seeks to answer all of these fundamental questions and many more regarding the current status and future potential of this vibrant sector. Following many months of research and interviews with major LBS platform providers, middleware suppliers and operators, BWCS has identified and detailed the key processes and players involved in the provision of mobile location-based services. Mobile Location-Based Services: Where's the Revenue? addresses the following vital issues:What are the core generic LBS applications?What are the key positioning technologies enabling location-based services?What are the key subscriber motivations for using location-based services?How does the market for corporate location-based services differ from the consumer sector?Which location-based services are likely to generate most revenue in the future?What effect will E911 and E112 emergency services legislation have on the development of location-based services?How important is accuracy?How will the LBS value chain evolve between now and 2006?BWCS' report will guide you through this complex and rapidly moving industry to enable your business to make informed decisions regard location-based services. Whether you are a mobile operator, content provider, LBS solutions supplier, systems integrator, IT vendor, mobile infrastructure supplier or investor Generating Revenues from Mobile Location-Based Services offers you intelligent and informed insights into one of the most exciting sectors of the mobile industry.
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