Wireless LANs at the Edge: Unlocking Corporate Mobile Data Revenues
About this title:
The public access wireless LAN market is exploding. It seems that new hotspots and new wireless ISPs are springing up across the globe every day. At the same time corporate travellers are becoming ever better equipped to take advantage of these broadband wireless internet access services. So for how long can telcos afford to watch from the sidelines as prime hotspot locations and valuable corporate customers are snapped up by fast-moving wireless ISPs?
How can telcos harness the hotspot and successfully integrate it into their existing corporate offerings? How will wireless ISPs deal with the arrival of the telecoms big guns in the wireless LAN arena? Building on the foundations laid in the ground-breaking BWCS report Wireless LANs and the Threat to Mobile Revenues, this new report analyses in detail the emerging W-LAN hotspot players and business models. The report also studies how the needs of corporate users are being met in the hotspot.
Wireless LANs at the Edge: Unlocking Corporate Mobile Data Revenues answers the following questions:
What is driving corporate demand for hotspot services?
What are the barriers to corporate take-up of hotspot services?
What portable computing devices are business travellers using?
How far have hotspots spread and where are the prime hotspot locations?
Which telcos have launched hotspot services?
Will mobile or fixed line operators prove more successful in the W-LAN hotspot sector?
How did the demise of MobileStar affect the WISP market?
Which of the emerging WISP business models is proving most successful?
How is the issue of security being addressed at the hotspot?
How are hotspot providers charging for their services?
In which countries are hotspots growing fastest?
BWCS has spoken to all of the major players and equipment vendors in the W-LAN sector. We have conducted an in-depth survey of business travellers' mobile computing habits and preferences to understand which business models will be most successful. In addition we have carried out a survey of wireless industry attitudes towards W-LAN hotspot services.
Other wireless titles from BWCS:
- Play Away: The Future of Mobile Entertainment
- Mobile Location Based Services: Where's the Revenue?
- The Saviour of 3G: The Leading 100 Mobile Application and Content Providers
- Wireless in the Enterprise
- MVNOs - Their Strategies and Role in the Mobile Communications Value Chain
- Wireless LANs and the Threat to Mobile Revenues
Who are BWCS?
BWCS are the world leaders in Wireless LAN market analysis. We were the first company to publish a major report on the global market in 2001, which has become the benchmark for strategy and business planners in the W-LAN space.
"I had to wait until July 2001 before I found a report dedicated to the WISP opportunity. Wireless LANs and the Threat to Mobile Revenues by BWCS helped all of us who tried to understand and quantify the WISP opportunity", Magnus Melander, Brainheart Capital.
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