Pump Up The Volume - Unleashing Revenue Potential with Mobile Music Services
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PUMP UP THE VOLUME: Unleashing revenue potential with mobile music servicesMusic content is a money-making service - as the runaway success of ringtones shows. Sensing a business opportunity companies are taking the wraps off a slew of far more sophisticated mobile music services - ranging from music-lovers "buddy lists" to song greetings. To this end mobile operators, device manufacturers, third-party developers and global media giants are all quietly crafting offers and alliances that will allow them to be key players in the mobile music value chain. While some are gaining ground -others are in danger of being marginalized. This brand new report is the first in the industry to examine the supply chain around the development and delivery of music content. Through in-depth interviews with senior executives this report focuses on the business models and strategies companies are currently pursuing in a bid to corner the mobile music market. Uniquely, the report examines the mobile music offerings that are in the pipeline, as well as the opportunities around services to deliver lifestyle content and promote mobile communities. It also includes case studies that illustrate how leading mobile operators already generate revenues delivering music and music related services. It further reveals how media companies, concerned that physical music distribution channels are threatened, plan to push the mobile music market forward - and are themselves fast becoming application developers. Finally, the report will cover the impact new technologies such as multimedia messaging and real music ringtones are likely to have on the mobile music market in the next year. NB: Buyers of the report will receive a free half hour inquiry time with the author to discuss issues or queries with respect to the topic area covered in the report. Key companies covered:· Operators: T-Mobile, WIND, Virgin Mobile· Media companies: Bertelsmann Music Group, Universal Music, Warner Music, MTV, EMI, Sony Music, · Third-party players: Shazam Entertainment, iTouch, 12Snap, Vitaminic/Peoplesound, Musiwave, Minick, Beamgate, tj.net· Manufacturers: Nokia, Sony Ericsson, Siemens, Motorola, Samsung, Beatnik/DangerWho should read this report:· Companies in the music production and publishing industry· Companies involved in music acquisition and aggregation· Mobile platform and application providers· Network operators and MVNOs· Service providers and portals· Device manufacturersPlease also see - article in the Feature.com.About the author Peggy Salz is a highly-experienced business technology writer, with over 15 years of experience reporting on developments across the whole of Europe and recently Asia. Peggy began her freelance career covering German blue-chip companies for a variety of magazines, including US News & World Report, BusinessWeek and TIME Magazine. She later shifted her focus to the impact of technology on business strategy and has since written extensively about topics ranging from e-business to knowledge management. Her work has appeared in business publications such as The Wall Street Journal Europe, The International Herald Tribune and FORTUNE; as well as telecom trade publications. She is currently a Contributing Editor at Communications Week International; a position that has allowed her to build senior level contacts among network operators and service providers, as well as with corporate CEOs/CTOs/CIOs.Peggy has researched a series of industry sector reports, case studies and reference works for clients including IBM Global Services, The Economist Intelligence Group and Pyramid Research. Among these are: Excellence in Finance: Transforming the Business; Assessing the Strategic Value of Information Technology: Planning Perspectives for Senior Executives; Corporate Electronic Commerce After the Euro and Competing in the Digital Age.
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