Wi-Fi, WiMAX and 802.20 - The Disruptive Potential of Wireless Broadband
About this title:
WiMAX has become the latest buzzword in the telecoms industry. Once again, opinions are divided on whether all the hype is justified or whether this will be just another high tech bubble. However, if expectations about the potential of WiMAX are met, the combination of Wi-Fi, WiMAX and 802.20 will have a huge impact on the provisioning of broadband services and the overall business model of service providers. It will compete head-on with current DSL and cable rollouts, both on price and quality. Its ability to support users on the move (via hotspots or portable services) puts it in competition with cellular data services, and 3G in particular. And its potential as a business or residential service that combines fixed and wireless data connectivity will make it an attractive option for the user, whether at home, at work or on the road.
This raises important questions. How can broadband and mobile operators build WiMAX into their business models without cannibalizing existing revenues? Will it be safe to ignore the potential threat and hope the bubble will burst in time? Or could this be an opportunity for them just waiting to be exploited?
'This ground-breaking new report addresses key issues such as:
How will the new broadband access technologies (BWAs) impact on the cellular data market?
How will they affect the broadband value chain?
How do Wi-Fi, WiMAX and 802.20 compare, and what are their pros and cons?
Will Wi-Fi and WiMAX be complementary technologies or will they compete for end-user access?
What are the key issues for subscribers, and what services are they willing to pay for?
How much will it cost to roll out BWA networks and sign up customers?
How have BWA deployments performed in initial trials?
Who are the major players helping to shape this market, and how do they see it develop?
'Wi-Fi, WiMAX and 802.20 - The Disruptive Potential of Wireless Broadband' is the result of an extensive programme of research including interviews with over 30 service providers and technology companies.
Written by Senza Fili Consulting in cooperation with BWCS, this study will help you evaluate the new BWA technologies on the basis of facts and solid market assessment, not hype. As such, it will be an invaluable planning tool for fixed and wireless service providers, operators and technology vendors as well as consultants and strategic advisers.
About the author
Monica Paolini is the founder of Senza Fili Consulting. She is an expert in wireless technologies and has helped clients worldwide to understand technology and customer requirements, evaluate business plan opportunities, market their services, and estimate the market size and revenue opportunity of specific services. She has frequently been invited to give presentations at conferences, has written several reports and white papers, and her work on Wi-Fi is often quoted in the press. She can be contacted at monica.paolini@senza-fili.com.
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