Marketing Director
Today Marketing Directors need to be:
- more creative
- more strategic
- more sophisticated
than ever before.
Yet at the highest level there are no simple "Top ten techniques" that can be learned to help confront your problems.
However, BWCS has produced a series of vital handbooks aimed at Marketing Directors to provide detailed
and expert guidance written by those who have recently occupied key positions or driven through vital projects at major companies.
The topics covered by these handbooks range from how to set up excellent customer relationship systems
to how to design consumer services for the mobile industry.
The expert guides by BWCS listed below, offer compact, concise and intelligently written expertise straight from the horse's mouth.
For a full list of BWCS titles and for Free review packs and information concerning discounts
on multiple purchases, please e-mail Eileen.Fisher@BWCS.com
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Achieving Excellent Customer Relationships
A Manual of Customer Interface Management more
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Developing a Wireless Data Service
An expert guide to help you create successful, profitable and popular wireless data services. more
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Interconnect Costing - 3rd Edition: The Transition to NGNs
Interconnect Costing is a handbook designed to aid anyone who is responsible for arriving at cost based pricing for interconnect products and services in telecommunications. more
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Secure Instant Messaging in Business
Secure Instant Messaging in Business, is a hands-on, clearly structured business guide by a leading authority in the field. In plainly written language, the handbook explains how IM and secure IM systems work. more
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Service Design, Implementation and Management
A step-by-step guide to the key stages of successfully bringing telecoms services to market. Written by two experts in the field. more
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