BWCS has helped both vendors and operators prepare for the NGN era by evaluating business propositions, developing scenarios and forecasts, analysing network rollout plans and advising on new sales strategies.
We have also worked with leading telecoms operators and service providers across three continents to bring new service ideas to life, improve efficiency and help them gain an in-depth understanding of their customers, competitors and markets.
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"BWCS are a very highly skilled team of industry experts who can be relied upon. The team’s wide range of disciplines, and deep wireless industry knowledge have been instrumental over the years in helping us to understand new markets, competition, spectrum and business planning in the UK and abroad. Their reporting has been highly valued by management, investors and shareholders as an authoritative independent perspective on our business and plans".
Sasha Williamson, CEO, Urban Wimax Networks Plc
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Our Operators and Vendors Practice offers both Strategic and Operational Support to Telecoms Vendors and Operators, including:
- Marketing Strategy
- Service Design and Proposition Development - helping our clients design,
document and launch innovative customer-driven products, services and
service wraps
- Business Development - helping our clients look for new opportunities among
business customers, or helping them search for distributors and partners,
including customer research, customer satisfaction, lead generation and
qualification
- Competitor Analysis
- Market Research and Market Sizing - helping our clients understand the
market structure, value chain, market dynamics and the detailed requirements
of their customers
- Operational Sales and Marketing Support
- Operational Product Management and Product Launch Services
- Project Management
- Business Planning and Financial Analysis - development of business plans for
our clients, including revenue and market share plans, operational expenditure,
capital expenditure and DCF business valuations. We also conduct due
diligence exercises on behalf of investment banks or venture capital funds
seeking to value technology opportunities.
- Proximus, BASE
These are some of the recent projects we have carried out for telecoms operators and user organisations:
- Successful 3G licence bid
- Successful wireless broadband licence bid
- Provision of interim marketing department
- Design of customer acquisition processes
- Design of Pan-European customer processes for corporate voice and data services
- Due diligence for international development plan
- New mobile services development and launch
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"BWCS have conducted a number of marketing and strategy assignments for PCCW around the world. I have always found their work to be of the highest standard and wouldn't hesitate in recommending them".
Paul Berriman, Chief Technology Officer, PCCW
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For vendors we have performed the following tasks:
- Analysis of distribution and channel strategy across Europe
- Benchmarking of major systems integrators
- Market entry strategy for provider of wireless location-based technology
- Consultative sales support
- Strategy workshops on future of telecommunications network outsourcing
- Development of information exchange on NGN deployment
Our Operators and Vendors Practice has worked with clients from Europe, Asia and North America, including:
Nokia Networks
Huawei
TruePosition
Nortel
NTT East/NTT Advanced Technology
Orange
Mobistar
CTM Macau
PCCW
Urban WiMax
BT Wholesale
For further information, please contact Arthur Drewitt, Head of Operators and Vendors Practice
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BWCS Podcast
Listen to the BWCS Podcast featuring a discussion of Telco Network Outsourcing with
Malcolm Nicholls, Engagement Director, Global Managed Services Team, Nokia Networks
Case study
Demand for Commercial Cellular Location Based Services in Europe
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